Matt Yarmey started Pure Intentions Coffee in 2011 on a 1/2 lb home roaster in Charlotte, North Carolina having no experience whatsoever in specialty coffee. Over the next few years, passion and an enthusiasm for learning pushed Matt to dig into the true definition of specialty coffee.

In the beginning, Matt's purest intention was to find a way to meld art, science, and community into a way of life. Pure Intentions Coffee now embodies that ideal by creating coffee and conversations for enthusiasts of all types and preferences; connecting and sharing experiences to grow as a globally sustainable community. Matt is now a Certified Roaster with the Specialty Coffee Association, and Pure Intentions Coffee has grown to become Charlotte's first USDA Organic and Fair Trade Certified coffee roaster.